What is “Wayfinding and Placemaking” in Gilbert & How It Enhances Communities

Have you ever noticed how some towns just feel easier to navigate and more welcoming? That’s often thanks to smart “wayfinding” and “placemaking” — two urban design strategies that are making a big splash in Gilbert.

Wayfinding: Helping People Find Their Way

• Wayfinding is all about signs, maps, and visual cues that guide people through a city, making it simple to get from point A to point B.
• In Gilbert, new wayfinding signs and digital kiosks are popping up downtown, helping visitors discover shops, restaurants, and local landmarks with ease.
• Clear signage not only reduces confusion, but also encourages people to explore and spend more time (and money!) in local businesses.

Placemaking: Creating Spaces People Love

• Placemaking goes beyond navigation — it’s about designing public spaces that foster community, creativity, and pride.
• Think inviting plazas, colorful murals, creative lighting, and interactive art installations. In Gilbert, placemaking projects have transformed parks and gathering spots into vibrant destinations.
• These improvements make neighborhoods more attractive for residents, visitors, and potential homebuyers alike.

Why It Matters for Real Estate

• Communities with strong wayfinding and placemaking see higher foot traffic, stronger local economies, and increased property values.
• Homebuyers are drawn to areas that feel safe, lively, and easy to navigate — all things that good urban design delivers.

In Gilbert, wayfinding and placemaking aren’t just buzzwords — they’re part of a bigger vision to build a connected, creative, and welcoming community for everyone.